Customer relationship management (CRM) is not just the application of technology, but is a strategy to learn more about customers' needs and behaviours in order to develop stronger relationships with them. As such it is more of a business philosophy than a technical solution to assist in dealing with customers effectively and efficiently.

Feature:

• Sales Force Automation
• Contact manager
• Configurable tasks, reminders, and alerts
• Customer tracking
• Customer profiling
• Customer history
• Customer Support & Services
• Marketing Automation
• Inventory Management
• Mail Integration
• Letter Templates
• Customer Self Service Portal

Benefits:

• Develop better communication channels
• Collect vital data, like customer details and order histories
• Create detailed profiles such as customer preferences
• Deliver instant, company-wide access to customer histories
• Identify new selling opportunities